Hello

I am a seasoned creative and brand design leader with over 15 years of experience, specializing in steering creative and branding strategies, developing comprehensive 360 campaigns, and assembling high-performing creative teams. I have successfully overseen new product launches and rebranding initiatives for global brands in sectors such as media, insurance, publishing, as well as for government agencies and professional associations.

Here are some key aspects of my expertise:

• Extensive background as a creative strategist, brand manager, and marketing leader.

• A visionary thinker capable of driving the creative conceptualization and tactical execution of marketing and branding campaigns.

• Proficient in bridging the gap between creative and marketing functions, advocating for a fully integrated approach that cultivates powerful brand identities.

• Well-versed in defining brand guidelines and design toolkits to ensure alignment between brand identities and corporate values.

• Successful in building creative organizations from the ground up, establishing robust design and production processes.

• Demonstrated track record of consistently enhancing creative production technologies, processes, workflows, and quality standards.